Tag: fingerprint

Creatively Speaking

Creatively Speaking

There are many people in life or business that have something unique that they are working on behind the scenes. It’s one of those things that only a certain few know about. This one thing is based on a dream that gave some sleepless nights and even some doubts. But […]

Integrity: The Ingredient That Is Needed

We have all been in situations in life or in business where doing the right thing usually paid off. But there may have been times where doing the right thing came with some unnecessary consequences. You even found yourself questioning what you did when the situation happened. This simple thing […]

Anatomy of a Brand

 Anatomy of a Brand Good day great people! Over some weeks past I wrote about the five brand elements that will help your business or company brand identity success. Everything that deals with your brand must work together seamlessly and the overall message must do the same. The “Anatomy of […]

Brand Identity: Elements of Branding(Brand Logo)-Part Seven

Brand Identity: Elements of Branding( Brand Logo)  So far we have knocked out part of the five brand elements that make up your business or company brand. Or should I say our “Brand Fingerprint”.  This will be the final piece in the journey behind your brand identity. Today we will […]

Brand Identity: Elements of Branding(Brand Typography)-Part Six

Brand Identity: Elements of Branding(Brand Typography) There is an aspect of brand identity that is key to visibility success. The key is typography. Typography is simply the size, weight, and style of the text choices that will be used as part of your brand. Think about it as one of […]

Brand Identity: Elements of Branding(Brand Style)-Part Four

Brand Identity: Elements of Branding(Brand Style) The pieces of our brand fingerprint are slowly coming together. Today we’re looking at another very important brand element. This element is like that/those outfit(s) you have in the closet that you know looks really good on you. When you just look at it […]

Branding:How I See It

As a freelance graphic designer I am constantly learning a little more and more each day about those certain creative tools that will help me understand why certain companies or businesses are so popular. A lot of this stuff was taught while I was in school for graphic design. But […]